Introducing event tracking in AudienceReport

We know that the ad impression is not always the only metric you want to measure. In-view, clicks and video plays are just some of the events that can be really important for a successful campaign as well. Don’t worry, AudienceReport now got you covered.

Jun 3, 2016

Create and validate your own custom segments with AudienceReport

Need proof of your ability to reach very specific audiences? Business travellers, gamers, car owners – our latest feature in AudienceReport enables you to document your reach in any desired segment.

May 4, 2016

Improved user experience in AudienceReport

There is a lot of truth to the saying: “The devil is in the detail”. That’s why we’ve made some small, but significant adjustments to our campaign management system. All to make it a better experience for you to use AudienceReport.

Jan 6, 2016

Measure your campaign audiences across TV and digital

Like many of you, we think Adform is a great ad tech vendor. That’s why we teamed up to build a neat integration between our systems. The result is less boring double-work and more time to do fun stuff – like playing mini golf.

Dec 16, 2015

Adform campaign management made faster and smoother

Like many of you, we think Adform is a great ad tech vendor. That’s why we teamed up to build a neat integration between our systems. The result is less boring double-work and more time to do fun stuff – like playing mini golf.

Sep 1, 2015

Smartclip launches advanced real time media planning in the Nordics powered by UserReport

Smartclip’s fast growing platform for programmatic SmartX, is extending its cooperation with UserReport, in order to document target group impacts as well as increasing the ability to hit the right target groups in online video campaigns.

Aug 25, 2015

Unlimited creative freedom with the AudienceReport Campaign API!

Through a simple coding interface, you can now fetch, create and edit tracking points and projects. In short, the Campaign API makes it easy to integrate AudienceReport with other systems.

Jul 1, 2015

We’ve prepared an ice cream sundae of new features for the summer!

Improved report update times, company branded PDF reports and an upcoming campaign API. Together and individually, these updates will make working with AudienceReport faster, easier and more customized. Bon appétit!

May 19, 2015

Get the dirt on your campaign traffic – introducing the Traffic Quality report!

We are excited to introduce a brand new Traffic Quality report in AudienceReport. With the Traffic Quality report you can go behind the numbers and evaluate the traffic sources that make up your campaign.

Feb 10, 2015

Introducing new features and a brand new report!

Over the last month, all users have been upgraded to the new, faster Audiencereport. And as you may already have noticed, the update also introduced a couple of other useful features, which should make life a lot easier for users – whether you are a researcher, planner, advertiser or publisher.

May 28, 2014

New, faster report engine is coming!

You talked, we listened. Over the past five months, we’ve been hard at work addressing the number one request by our users: faster report generation. And now, we’re excited to announce a completely re-imagined report engine, enabling you to create and edit campaigns with near-instant report generation!

May 5, 2014

Tired of clicks and imps?

Are you tired of having only clicks and impressions as the means available to assess your digital campaigns? If so, rest assured that others share your despair. What do these metrics actually tell about the fate of your campaign? Not […]

Aug 10, 2013

What are the real brand lifts in your Campaign?

To be successful your campaign needs to generate engagement in the right audience. We got both covered! When you´re done making your Campaign Audience Measurement, we can interview the very people actually exposed to the campaign and compare their Brand […]

Aug 9, 2013

Deeper Insights with Campaign
Audience Measurement

Measuring the Audience of your campaign is different from measuring the average Audience on the campaign sites. Both metrics contain valuable information, but they are not the same. Sometimes, an AudienceReport Campaign Measurememt provides another set of campaign demographics than […]

Aug 8, 2013

Welcome to AudienceReport!

Whether you know us by the name of Epinion or Userreport, our campaign and site audience measurement service is now known as AudienceReport – you can learn more in the articles below or at After more than 3.000 digital […]

Aug 7, 2013