AudienceReport gives you true cross-device measurement
The Addressable TV measurement feature in AudienceReport gives you the opportunity to not only measure your campaigns across computers, tablets and mobiles but also across Apple TVs, Chromecasts, Rokus, PlayStations etc. and combine it with online TV and linear TV to achieve true cross-device measurement of your campaigns.
Improve media mix and minimise waste
You can use the addressable TV measurement feature to see the effects of your campaigns across online video, addressable TV and linear TV in a coherent measurement. This allows you to continuously analyse and optimise your campaigns to improve your media mix and minimise waste.