AudienceReport validates anything
With AudienceReport you can validate your campaign performance against your own self-defined segments. You start our by collecting data through UserReport or your own CRM software. The collected data is then converted into the AudienceReport segment format and can then be imported and made available for validation in AudienceReport.
Advertisers can make sure they’re reaching relevant people
Advertisers can use the feature to get insights on how well campaigns perform in regards to very specific target groups related to the products or services presented in the campaigns. This gives advertisers the opportunity to optimise their media planning against people directly connected to their products or services.
Publishers can document the quality of their media
Meanwhile, publishers can use the feature to ensure their advertisers that they reach their desired target groups giving publishers the opportunity to document the quality of their media.