EngagementReport bridges the gap
By doing in depth brand lift studies with EngagementReport – an addon to AudienceReport – it’s possible to document the real effect of your campaigns once they’ve run.
Exposed vs. not exposed
With EngagementReport we’re combining the audience measurement you know from AudienceReport with our survey panels and survey those who have been exposed and who haven’t been exposed to your campaigns. This allows us to do accurate studies of the real effect of your campaigns on a number of parameters such as Campaign Awareness, Brand Awareness and Brand in Consideration Set.
Revealing the true campaign effect
You can use EngagementReport to prove to your advertisers that the campaigns have had an actual effect – that the exposed are able to recall the campaign and the brand behind the campaign and that they have an interest in buying products from the brand.