Event tracking to the rescue
Whenever you create a campaign in AudienceReport, you have the option of defining a list of events you’d like to track along with it – including inview, clicks, video start, video end, conversion and more.
Gives you a deeper understanding
By adding different events to your campaign, you get a much deeper understanding of how your campaign is actually performing and where in the conversion process, that your audience gets lost.
Who does what?
Not only that, AudienceReport even lets you dig into the audience of each of your events, so you can see if there’s a difference in gender, age, income and more. This enables you to optimise your media planning against the events that are most important to your campaign.