Features

In-App Tracking

Validate your campaign performance across apps and browsers.

In-app tracking is essential in the future of advertising

With an increasing amount of traffic going from browsers to apps, the demand for in-app tracking of campaigns is rising.

AudienceReport to the rescue

To meet this demand, we have created the opportunity to track and report profile data for in-app traffic as we do for browser based traffic. This is done by using device-ID’s (also called advertising identifiers), enabling us to tie in-app usage to our individual panelists. These device-ids are called IDFA (Identifier For Advertisers) on iOS devices and AAID (Android Advertising ID) on Android devices.

AudienceReport tracks across browsers and apps

With in-app tracking, you can measure the performance of your campaigns not only across desktops and mobile devices, but also across browser based traffic and in-app traffic on both desktops and mobile devices.

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Are you ready to experience audience measurement the way it should be?

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