Intercept Surveys – a powerful tool for any publisher
With Intercept Surveys in AudienceReport, we’ve made it possible to conduct your own effect studies of campaigns running on your websites and document the actual effect of those campaigns.
How Intercept Surveys works
By surveying an equal distribution of users who have been exposed and haven’t been exposed to a campaign, you can compare the two groups directly – and thereby tell if the ones exposed actually remember the campaign – and brand – better than the ones not exposed to it. You can also check whether they are more likely to purchase the product or service presented in the campaign.
The result: unquestionable documentation
By conducting effect studies through the intercept survey feature, you’re able to tell how campaigns running on your website affect the relevant target groups. You can thereby document the quality of your media assets in order to attract potential advertisers.