Campaign quality score
When tracking a campaign in AudienceReport, you have the opportunity to measure the quality of your campaign impressions based on three quality metrics – Geo Compliance, Transparency and Viewability – which together constitute an overall quality score for your campaign.
Get a deeper understanding
With the quality metrics, you get a deeper understanding of where your traffic comes from and how many that actually see your campaign. More specifically, you will get to know in which geographical area your impressions are loaded, if your impressions have a media referrer and if your impressions have been in view.
Increase the number of valuable impressions
By tracking the quality of your impressions, you will be able to optimize your campaigns the media delivering the most valuable impressions – impressions that have been viewed by a human in the right geographical location on a defined media – and in this way optimize the performance of your campaign and get the most out of your campaign budget.