AudienceReport collects and stores the data from answers to the questionnaire of every person who completes the survey successfully. This information cannot, in and of itself, be used to identify individual respondents by name and/or address, but it can be linked to specific browsers (the computer from which the survey is completed) by using cookies.
What are cookies?
A cookie is a small text file that is sent to your computer via your web browser when you visit some websites. Think of a cookie as an ID-card that is unique for any given browser. The job of the cookie is to notify the website when you return to it. Usually,the purpose is to allow the website to remember something about you at a later time.
Cookies should not be confused with viruses or programs that can be executed on your computer. Cookies are by themselves not malicious. They are just text-files that allow a website to store a limited amount of text.
Also, have you ever wondered how YouTube can remember the volume-setting on the video-player every time you return to watch more videos? Cookies are doing the magic. Have you ever been offered the option to have a website remember your username and maybe also your password, so that you don’t have to login every time you return? Again, the answer is cookies.
Cookies are mainly used by AudienceReport.com for four different purposes:
When you opt not to participate in a survey – we want to respect that wish. Cookies help us identify users we should stay clear off.
What do your cookies contain?
We apply a unique ID-number to each cookie. The ID-number will allow us to assign a quarantine period to each ID. Example: If you decide not to participate in a usability survey or if you participate and complete a usability survey, we apply a quarantine period to the cookie ID, making sure that the survey-engine will not display another survey-invitation to you in the coming weeks.
We do not store any personal information OR data retrieved during a survey in the cookie.
What types of cookies do you use?
We use several types of cookies, including flash-cookies. We have had complaints in the past about survey-invitations that keep popping up even after users had opted not to participate in the survey. In most cases the problem was related to software that kept wiping the cookies off the user’s computer. Without the cookie – we cannot register rejections or users that already have participated. To handle this problem, we are using different types of cookies, which in turn allow us to replace the traditional cookie if it is deleted. When you decide not to participate in a survey – we want to respect this wish.
What if I don’t want any of your cookies on my computer?
Click this link, and all cookies that have been placed by us will be removed from your computer straight away.
Are you using the cookie to seed advertising networks?
Storage of data and other usages
The AudienceReport systems are designed and built with data protection as one of the key considerations. Our data is stored by leading third-party database providers and cannot be accessed by any other person or system. Moreover, AudienceReport employees access the data only to provide services for clients or for system-development purposes. Every AudienceReport employee has been suitably briefed on what constitutes acceptable treatment of data.
When completing the survey each respondent will be invited to participate in an opinions-panel where, from time to time, members will be invited to participate in surveys about what movies they like to see, attitudes toward the global financial crisis or their feelings toward immigration issues. They may also be asked to share their opinion in news-polls about a wide range of the most important current affairs.
The opinions-panels can in some cases be operated by subsidiaries of AudienceReport or panels operated by third parties. However, we only cooperate with market research companies that explicitly adhere to the ESOMAR code of conduct, which in essence means no ads solicited. In case the panel is operated by a subsidiary of AudienceReport, the background data are used to target surveys to specific age-groups, or the like.
Sharing of information
AudienceReport will not share the data provided by respondents with companies or individuals outside of AudienceReport except under the following circumstances:
You have given your permission by accepting to become a member of a third party opinion-panel. In this case, we will transfer the background data you have provided in the survey to the company in question.
We may transfer information to subsidiaries or trusted cooperation partners or individuals hired to handle data for AudienceReport.
If sharing of data is in (our best judgment) deemed necessary to comply with relevant laws and law enforcement. AudienceReport cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We disclose information and log data to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of AudienceReport or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or pose a risk of being, illegal or legally actionable
What if I don’t want to get invitations to the usability surveys?
Click this link, and we will place a ‘Stay-away’ cookie on your computer telling our survey-engine that you do not wish to be invited ever again. The cookie will tell our systems to leave you alone, as long as the cookie remains.